How do I A/B test an offer?

Click Start an A/B test in the offer editor. Half of your visitors see version B, and the results show which version sells better.

Open your offer from the Offers page.
In the A/B test section, click Start an A/B test.
Edit the Version B tiers. They start as your tiers with 5% more off.
Use Preview version to check how version A and B look.
Click Save to start the test.
Come back to the offer to see Views, Add-to-cart rate, Orders and Revenue for each version.

A/B test results per version, the end-test buttons and version B's tiers
Click Keep A and end test or Use B and end test to finish.

Note: Visitors are split 50/50. Each visitor always sees the same version, and the checkout discount matches it.
Note: Results become reliable after about 100 views of each version. A banner tells you when one version is winning.
Note: If you change the tiers of either version, the results start again from that save.
Note: Before you save, click Cancel test to drop version B.
Note: Version B must differ from version A in at least one discount or label.
Note: Offers being tested show an A/B test badge in the Offers list.

“Version B is the same as version A — change a discount or label to test it.” → Both versions have identical tiers. → Change a discount, quantity or label in Version B.
“Version B: [problem]” → A tier in Version B is not valid. → Fix the problem named in the message. See What do the offer error messages mean?.

Still having trouble? Contact us from Support inside Zegsu Upsell and we’ll help you directly.

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